Small Firm, Big Idea: Finding Your Niche
Step one for succeeding as a small business: Find a niche.
But how can business owners in established markets set themselves apart from competitors?
For Buttoned Up Inc., an organizational-products company I wrote about in today’s Enterprise column, it’s all about helping the confused consumer.
“Organization is like weight loss. Everyone keeps spending money on it, even if they dont always succeed,” says co-founder Alicia Rockmore.
Similar to the service Weight Watchers provides for dieters, Buttoned Up is teaching the hopelessly cluttered how to organize their lives, rather than just selling products that claim to help.
Ms. Rockmore and her co-founder Sarah Welch write a weekly organization-advice syndicated column in newspapers across the country, as well as a blog and email newsletter chock full of tips and tricks like how to keep track of your computer passwords and finding an organizational buddy.
Readers, What small businesses do you see gaining a strong foothold in an established market? What’s been key to their success? What established markets do you see as ripe for a small business to challenge the big players?
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