Google Tops Website Customer Satisfaction Index

The University of Michigan’s quarterly customer satisfaction index came out today, and in the Website category Google came out on top with a score of 86 out of 100 (up 10 percent from last year). Yahoo slipped 3 percent to a score of 77. MSN’s score was flat at 75, and tied with NYTimes.com and ABCNews.com. AOL came in at 69, and that is 3 percent better than last year.

Here are some select scores, with comparisons to 2007:

American Customer Satisfaction Index Scores (2nd Quarter, 2008)

Google: 86 (2007 score: 78)
Yahoo: 77 (2007 score: 79)
MSNBC.com: 76 (2007 score: 74)
ABCNews.com: 75 (2007 score: 74)
MSN: 75 (2007 score: 75)
NYTimes.com: 75 (2007 score: 73)
Ask: 74 (2007 score: 75)
CNN.com: 73 (2007 score: 73)
USAToday.com: 73 (2007 score: 72)
AOL: 69 (2007 score: 67)

The only surprise here is Google’s massive jump. Is it really doing that much of a better job than last year, or is it just that its halo effect keeps growing?

(Photo by Bing Ramos).

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